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	<title>Michael Reed &#187; apricot</title>
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	<description>technology, gender and geek culture freelance writer</description>
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		<title>Micro Mart: And the brand played on&#8230;</title>
		<link>http://www.unmusic.co.uk/04/2009/published-articles/micro-mart-and-the-brand-played-on/</link>
		<comments>http://www.unmusic.co.uk/04/2009/published-articles/micro-mart-and-the-brand-played-on/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 15:10:49 +0000</pubDate>
		<dc:creator>mike</dc:creator>
				<category><![CDATA[Published articles]]></category>
		<category><![CDATA[apricot]]></category>
		<category><![CDATA[atari]]></category>
		<category><![CDATA[commodore]]></category>
		<category><![CDATA[Micro Mart]]></category>
		<category><![CDATA[print article]]></category>
		<category><![CDATA[retro computing]]></category>
		<category><![CDATA[RISC OS]]></category>
		<category><![CDATA[technology writing]]></category>

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		<description><![CDATA[<img src="http://www.unmusic.co.uk/wp-content/mike.jpg" width="75" height="92" alt="" title="Published articles" /><br/>This week, Micro Mart is carrying my feature about four brands that lived on beyond the demise of the companies that established them. The article is entitled &#8220;And the Brand Played On: Four brands that died&#8230; and then lived again.&#8221; I delve into the history and subsequent resurection of the Acorn Computers, Apricot, Atari and [...]]]></description>
			<content:encoded><![CDATA[<img src="http://www.unmusic.co.uk/wp-content/mike.jpg" width="75" height="92" alt="" title="Published articles" /><br/><p><img class="alignright" title="mm_1050_cover" src="http://www.unmusic.co.uk/old_brands_cover_sml.png" alt="" width="120" height="170" />This week, Micro Mart is carrying my feature about four brands that lived on beyond the demise of the companies that established them. The article is entitled &#8220;And the Brand Played On: Four brands that died&#8230; and then lived again.&#8221; I delve into the history and subsequent resurection of the Acorn Computers, Apricot, Atari and Commodore brands. Naturally, due to the subject matter it&#8217;s an article with a bit of a retro flavour. It&#8217;s in issue 1050, and I hope you enjoy it if you read it.</p>
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